Sarah, Steve & their bambinos

After her first (of many) hormonal break-downs in the middle of a baby superstore, Sarah realized her overwhelming experience with baby registry & preparing for baby was common among new mamas. As she continued chattin’ it up with new mamas & while diving deep into the medical research & evidence on childbirth, she realized something else…that most women don’t know how many amazing options they have in Pregnancy & Childbirth- options that lead to better & healthier outcomes for baby & mom, to feeling intensely equipped & to feeling excited about birth- rather than fearful & wanting to just “get through it”.

 Steve got tired of retailers & manufacturers telling him what he needed to buy & everyone telling Sarah the “one right way” to have Jackson. Fed up with all the baby “fluff” online, Steve wanted a no BS baby site that just taught him the super valuable lessons learned from experienced Moms, Dads & Leading Experts.

From Steve’s military pilot experience, he knew the value of stories. Squadron pilots shared their detailed accounts of each flight (good, bad & ugly). Every pilot became a better pilot by avoiding unnecessary mistakes & emulating one another’s triumphs. Steve & Sarah decided to use this approach to catapult mamas & papas on their journey to parenthood. They put their noggins together and decided to create this site for you. The site they wish they had. 

They have two children and live in the great state of Michigan.        {photo courtesy of thelarkstudio}